Do the inner entrepreneur in you asks you to start your own jewellery business? But you don’t know how?

Let us help you to take 5 simple steps and build your Online Jewellery Store.

1.    Research & Find your Niche Market

2.    Think of A Suitable Name

3.    Search For a Reliable Manufacturer

4.    Decide the selling areas

5.    Apply the best Marketing Strategies to develop Sales

Let us help you to dig in deep one by one;

1.   Research & Identity your Niche Market

To start an online Jewellery business first you have to do thorough research about the market you are just about to enter. It is always good to know ‘how deep is the sea before swimming’ i.e. Identifying your competitors is very important. Search for the competitor’s strategies and online presence. You can easily identify all from their social media accounts.

Once you have thoroughly researched you can next move on to find your target audience. You want to have an online jewellery store, for that you need to decide on your niche market. This is the basic step before opening to your target customers. Think and choose your niche market and then select the type of jewellery pieces you want to showcase on your website. It is because your website will be your online store.

 2.   Think of a Suitable Name for your Jewellery Online Store

Your name should resonate with your idea of selling jewellery online. Whatever name you choose you should keep a few things in mind. It should be easy to pronounce, Short in length, it should not contain numbers, Spelling is simple and most importantly easy to remember.

If your store name is having all such things in it this may help your customers to come to your store.

 3.   Search for Reliable Manufacturers

Once you open your Jewellery store the basic thing is you need to search for a reliable manufacturer for making your jewellery. Your customers will expect to get what you are saying. Like if you say that your jewellery is pure gold or is having natural diamonds or your jewellery will be made of sterling silver you are bound to provide the same.

You should always test your manufacturer by yourselves first. Once you can get the proper jewellery with the full authenticity as proposed then you can trust the manufacturer with your business.

You should compare the prices of the different manufacturers. The best suitable prices for you should be chosen.

 4.   Decide on the Jewellery shopping areas

If you are thinking of an Online jewellery store then definitely you should opt for a website. Your website should be easy to navigate, user-friendly, display clear jewellery pictures, should include a payment gateway, and should have a virtual assistant to help with any problem your customer faces during purchases.

The product that you display on your website is the face of your jewellery store. Make it possible up to an extent that you have pictures of jewellery pieces from different angles. If you are not keen to integrate AI into your website you can display the models wearing the jewelry for the ease of customers.

You can even approach online marketplaces like Amazon to sell your jewellery pieces. Online marketplaces will also help you with the visibility & recognition your brand needs.

You can also sell your jewellery via Social Media like Facebook & Instagram. But these social media sites are best for selling on a minimalistic scale. You can use social media to educate your customers or display your products, offers, and promotions.

 5.   Implement Marketing Strategies

You are all set with your Online Jewellery Store and you are happy that you finally own one. Now comes the very important part of marketing your jewellery brand. When you create a buzz about your jewellery store then only the audience will know about it and then in turn they will become your customers.

You can connect with different agencies for marketing purposes or you can try a few simpler things on your own.

Now that you are finally understood all the 5 steps of launching your Own Jewellery Online Store, hurry up with the process and launch soon.

All the best for your new Jewellery Online Store!